Cadillac Williams’s pitch to Auburn football recruits revealed

Auburn football running backs coach Carnell "Cadillac" Williams revealed what he tells Tigers recruiting targets on the trail Mandatory Credit: The Montgomery Advertiser
Auburn football running backs coach Carnell "Cadillac" Williams revealed what he tells Tigers recruiting targets on the trail Mandatory Credit: The Montgomery Advertiser /
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Auburn football running backs coach Carnell “Cadillac” Williams revealed that he doesn’t feel the need to sell himself or the Plains when he speaks to recruits — instead simply acknowledging what has become of his playing and coaching career because he bought into the Auburn culture.

“Me personally, I don’t have to sell myself,” Williams said (h/t AL.com). “I don’t have to sell Auburn. Auburn has been great for myself, my family, as you all know has done for me. A lot of times, what I like to tell recruits and parents, man, is like, I am a walking testimony of once you buy into Auburn, you come into this environment, what could truly happen. For me, again, it’s just by getting to know people and see if it’s the right fit.”

Williams parlayed a four-year Auburn football career into a seven-year NFL career before getting into coaching as an RB specialist in 2015. After stints at the Division II level, coaching one of the elite high school programs (IMG), and with the Birmingham Iron in the AAF, Williams came to Auburn in 2019 as Gus Malzahn’s RB coach and has served in that role ever since — with a four-game interim head coaching run following Bryan Harsin’s firing in 2022.

Cadillac Williams on interim Auburn football head coaching stint

Williams credited those four weeks coaching the Tigers during the 2022 season from Week 10-Week 13 with helping his recruiting acumen for the future.

“It was big for me because those four weeks, just being responsible for staff, the players, even the recruiting department, leading the way,” Williams said. “Now there’s a lot of things I can pull from it, take from within those four weeks of recruiting a variety of guys, and you know, how to go about angles of just showing people our vision here and just, really, it gave me if nothing else, confidence that I can do an even better job.”

It wouldn’t be a shock to see Williams garner head coaching interest following the 2023 season following a massive year from Jarquez Hunter, Brian Battie, Damari Alston, and Jeremiah Cobb behind a much improved offensive line.