Skip to main content

Alex Golesh’s fiery mantra is exactly what Auburn needs right now

The first-year Auburn head coach has a mentality that the Tigers should use to their advantage.
Auburn Tigers kicker Alex McPherson (38) celebrates his 55-yard field goal with head coach Alex Golesh during Auburn Tigers A-Day spring game at Jordan-Hare Stadium in Auburn, Ala. on Saturday, April 18, 2026.
Auburn Tigers kicker Alex McPherson (38) celebrates his 55-yard field goal with head coach Alex Golesh during Auburn Tigers A-Day spring game at Jordan-Hare Stadium in Auburn, Ala. on Saturday, April 18, 2026. | Jake Crandall/ Advertiser / USA TODAY NETWORK via Imagn Images

There are plenty of differences between Alex Golesh and former Auburn head coach Hugh Freeze. Golesh is younger, and his background from Russia is the polar opposite of Freeze growing up in Mississippi, just to name two.

If you look at Golesh’s desk, or behind it for that matter, you will find another item that separates the two coaches: the new Auburn head football coach has a framed print that just has the initials “Fe” on it. What does that mean? Clutch your pearls, Auburn fans.

“F*** everybody,” Golesh told USA TODAY Sports’ Blake Toppmeyer.

Alex Golesh's attitude could translate to the field

The first-year Auburn coach has that attitude, which comes from his time spent at Tennessee, and he’s carried it into his role in charge of the Tigers. It’s a change, welcomed or unwelcomed, compared to Freeze and his predecessor, Bryan Harsin, although for the latter, you could argue that he took that mentality into every aspect of his 21 months on the Plains, from his lack of getting to know high school coaches to his effort to warm himself to the Auburn fan base.

It might be the kind of attitude that Auburn needs after five years of losing seasons, in which the Tigers lost games they shouldn’t have while often getting dominated by their rivals. That is the type of mentality that Kirby Smart, Steve Sarkisian, and, yes, of course, Lane Kiffin seem to take when it comes to building a program, so why shouldn’t Golesh? The other two coaches before Golesh failed to get the job done, and it might take a hard-headed, win-at-all-costs coach to put Auburn back where it belongs in the college football hierarchy. 

It would help to have that mindset going into rivalry games against Alabama (the Crimson Tide have won the last six games) and Georgia (the Bulldogs have won the past eight meetings). It certainly couldn’t hurt against any opponent to be fair. The Tigers have missed that frame of mind in the past several years, getting run over by lesser teams.

Hopefully, the framed picture translates to the football field this fall, and Golesh’s mantra will become a thing. 

Add us as a preferred source on Google

Loading recommendations... Please wait while we load personalized content recommendations