Aubie the Tiger is stepping up for shelter cats everywhere with a unique new NIL deal through Friskies.
Aubie has joined the Certified Frisky program, which will convert the Auburn football team's first score of every regular-season game into a 10,000-meal donation to Greater Good Charities.
AU joins BYU, Missouri, Arizona, and Villanova to help the feline-focused cause.
"Every great program starts with great recruits, and we couldn't be more excited to sign some of college sports' most recognizable feline talent. These cats already know how to steal the spotlight and rally their fans, and that's exactly why we wanted them on the Certified Frisky roster. Together, we're turning game day excitement into something bigger by helping cats in need," Friskies Brand Director Jason Dolan said.
Aubie the Tiger, college sports' best mascot
Per USA Today Sports' Readers' Choice Awards, "Each year, Aubie makes more than 1,000 appearances on campus and across the country, bringing smiles to fans of all ages. Aubie the Tiger is often imitated but never duplicated."
Aubie was voted as the top mascot in 2026. This isn't the first time Aubie the Tiger was recognized as not only the best tiger mascot, but the best overall mascot in college sports.
Aubie has won 11 Universal Cheerleaders Association national championships, most recently winning in 2024.
AU's mascot, now in its 47th year on the sidelines after debuting during the 1979 SEC Basketball Tournament, also won the UCA title in 1991, 1995, 1996, 1999, 2003, 2006, 2012, 2014, 2016, and 2021.
Aubie the Tiger is transcendent, with a little help from his friends
As Ella Coons, the director of scheduling for Aubie, once told the Auburn Plainsman, Aubie is more than just the man or woman behind the mask.
There's an entire Aubie Committee helping the mascot make his infamous props.
As Coons has relayed, Aubie does appearances all over the world every year.
“We get requests for events in other states all the time. Aubie does travel a good bit. He’s been all over the world," Coons said.
War Damn Aubie. No mascot across the college sports landscape has ever done it better.
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