Skip to main content

Auburn football has another major PR misstep with commemorative ticket fiasco

Auburn's commemorative ticket snafu is yet another misstep from the athletic department.
ByAndrew Hughes
Auburn athletic director John Cohen speaks during a press conference at Woltosz Football Performance Center in Auburn, Ala. on Monday, Nov. 3, 2025.
Auburn athletic director John Cohen speaks during a press conference at Woltosz Football Performance Center in Auburn, Ala. on Monday, Nov. 3, 2025. | USA TODAY Network via Reuters Connect

Bad omens that put a fanbase in a foul mood help contribute to negative energy surrounding a program.

Auburn just had a second bad omen in as many weeks from a PR perspective.

That number is three in four weeks if you include the Tigers' opener against Baylor taking place somewhere besides Jordan-Hare Stadium, on the return end of a home-and-home series.

Last week before the Florida loss, Auburn fans saw the viral FIFA World Cup traveler from Germany, Freddy, given rockstar treatment. Tiger fans were left wondering why no anonymous die-hard from the Yellowhammer State or any American state was chosen for a gift package and exclusive access to Jordan-Hare Stadium.

An American who doesn't have an endless supply of vacation days or a seemingly endless budget, and wasn't given free things already by J.J. Watt, the Houston Texans, or the New Orleans Saints, to boot.

Freddy is in Baton Rouge today for Texas A&M-LSU, by the way. There's a way he doesn't even leave America as an Auburn fan if the hospitality is friendlier at LSU. Many Auburn fans may have played themselves with this suspiciously convenient marketing tool.

Auburn releases tone-deaf commemorative ticket for Vanderbilt game

On Thursday, AU's athletic department shared its idea to sell a commemorative ticket for the Vanderbilt game that can be bought for $30.

This was not a well-received idea in this economy, considering you used to get that ticket with the price of admission.

If a ticket-holder's phone dies before the game, shouldn't they be able to get a physical ticket from the box office? Why is this something that is being monetized?

When it rains, it pours in East Central Alabama. Fans are hurting for a stronger product on the field and, frankly, deserve for the product not to fall off so hard in such an insulting and disrespectful way off the field. The orange and blue support their own tremendously.

There's one man who co-signed this and probably didn't give a damn about a single member of the Auburn family while doing it.

He needs to be fired ASAP.

John Cohen must go

This is not a golden era on the Plains.

Precious resources are being wasted by a man who makes over $1.4 million per year and has no respect for the working class, who are increasingly losing their ability to even attend games because of his decisions.

His name is John Cohen, hopefully soon-to-be ex-Auburn University athletic director.

Look no further than the disgusting price gouging that has happened, particularly in basketball, since he became AD. Cohen and Co. have not been proactive about battling scalpers and have increased pricing in every way possible across the athletic spectrum, under the guise of aiding NIL efforts.

Yes, even the tailgating.

Pitch in some of that aid yourself, Mr. Cohen. You get paid more than enough for what you do. Put your money where your mouth is. But you won't.

If you're wondering why JHS hasn't had the same level of enthusiasm in recent years, it's because the salt-of-the-earth fans can't get into the stadium. The Jungle can carry the decibel level in Neville Arena, but the student section can't pull the same weight in the 88,000-plus-capacity Jordan-Hare.

Between the Hugh Freeze hire and the awful execution of handing Bruce Pearl's basketball program to his son, Cohen has been on the opposite of a heater in his role.

New leadership doesn't guarantee anything changes, but damn it if it's not worth a try.

Cohen needs to go. No ifs, ands, or buts about it.

Add us as a preferred source on Google

Loading recommendations... Please wait while we load personalized content recommendations