Utah will have to consider 2% revenue increase in potential ACC jump from the Big 12

Oct 14, 2023; Salt Lake City, Utah, USA; The Mighty Utah Student Section (MUSS) jumps on third down against the California Golden Bears in the second half at Rice-Eccles Stadium. Mandatory Credit: Rob Gray-USA TODAY Sports
Oct 14, 2023; Salt Lake City, Utah, USA; The Mighty Utah Student Section (MUSS) jumps on third down against the California Golden Bears in the second half at Rice-Eccles Stadium. Mandatory Credit: Rob Gray-USA TODAY Sports / Rob Gray-USA TODAY Sports
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As Canes Warning's Alan Rubenstein relayed, Utah has a 2% increase to consider if the Utes want to make the bold jump from the Big 12 to the ACC during the next round of conference realignment.

"The expansion of the College Football Playoff from four to 12 teams after the 2023 season will provide the Big 10 and SEC with a 29 percent payout," Rubenstein prefaced before saying, "The ACC will receive 17 percent of the CFP revenue and the Big XII 15 percent. Utah will have to consider the stability of the ACC versus the Big XII in the future."

That is, of course, an ACC that is likely to part ways with FSU and Clemson once their legal battles are done. Is there a revenue decline coming to the ACC if/when that happens? It's reasonable to think so. And the possibility of the Big 12 being worth more is one that rests on the performance of its top members.

Outside of Oklahoma State, Utah may just have the biggest hand in that in the coming years; unless it would rather go to the more proven entity on the East Coast.

Utah doesn't have history in the Big 12 and can write it in the ACC

It'd be one thing to see Colorado, a Big 8 member that was with the Big 12 until 2011 and is back for a second stint, leave for the ACC. But Utah has no history with the conference. There'd be very little sentimental value lost if the Utes went to the ACC.

If an ACC contingency plan could add more big-value schools from the Big 12 -- Oklahoma State would be the crown jewel but ASU and TCU would do if not -- it's reasonable to think the value wouldn't fall off too much. The option of trimming the lowest-grossing schools revenue-wise has been floated which could increase the payout to each school. That may cause a slew of other lawsuits, though.

Utah being curious about the ACC isn't necessarily shocking with all of that in mind.