Auburn football fans react to Bo Nix’s NIL Milo’s Tea sponsorship

It finally happened–NCAA athletes can profit off of their name, image, and likeness, and one of the first student-athletes to do so was none other than Auburn football’s quarterback Bo Nix.

Despite being newly under pressure with the transfer of former LSU quarterback T.J. Finley, Nix still seems to be holding onto the coveted QB1 title, and now Milo’s Tea Company is rallying behind him. Fly War Eagle co-editor Andrew Hughes detailed Nix’s sponsorship in an article earlier today, and it doesn’t get much more southern than sweet tea.

While the NIL approval is new, it will most definitely change things for college sports. According to 247Sports’ Brandon Marcello, local businesses could prove to be a major factor in big-time college sports towns, as well as athletes that have a huge social media following, but every state’s NIL rules are different:

"At least 13 states have NIL laws in place, and no two are the same, but the gist is similar: players can be paid, but be careful not to wear team gear in advertisements or go against your school’s in-house rules. The NCAA’s interim policy, which covers all states, allows players everywhere to strike deals but they, too, just adhere to rules adopted by their university compliance department."

After spending some time around Auburn football’s A-Day game trending with the infamous “Dark Horse” meme, Bo Nix is back in the Twitter spotlight along with his bottle of Milo’s. Auburn fans chimed in online to react to Nix’s NIL partnership:

Fly War Eagle congratulates Bo Nix on his sponsorship deal, and we’ll be sure to keep you updated as more Auburn football players continue to land deals.