FSU, Clemson, UNC leaving ACC will boost revenue for Big 12

Sep 23, 2023; Cincinnati, Ohio, USA; A general view of the TQL and Big 12 logos on the field during
Sep 23, 2023; Cincinnati, Ohio, USA; A general view of the TQL and Big 12 logos on the field during / Katie Stratman-USA TODAY Sports

When FSU, Clemson, UNC, and others inevitably leave the ACC, the Big 12 will benefit financially -- particularly when it poaches at least four schools from the conference, though not those three -- according to longtime college football radio host Greg Swaim.

"I'm seeing conference realignment afficionado's pointing out the Big 12 makes less than the ACC for now, and while that's true, they'll make significantly more when the ACC simultaneously loses teams with four of them to the Big 12," Swaim prefaced before saying, "This will significantly lower ACC revenue while raising the Big 12's revenue."

Which four teams might go to the Big 12, you may ask? Swaim previously reported that the Big 12 will want Louisville, NC State, VA Tech, and either Pitt or GA Tech.

"Sources tonight tell us that Clemson and FSU to the SEC, with AAU accredited schools UNC and UVA to the Big Ten," Swaim prefaced before saying, "After this the ACC becomes untenable, as the media revenue after losing those schools will be similar to the Pac-12 after losing USC and UCLA.

"Of course at that point the remaining schools that have a Big 12 offer for twice what the ACC pays will likely take it. The four schools that the B12 would want are Louisville, NC State, and either Pitt or GA Tech. The rest? I guess ask Wazzu and the Beavs, but we've seen this movie before...as a matter of fact just a year ago!"

Big 12 will surpass ACC once FSU, Clemson, and UNC resolve legal issues

After the Big 12 landed Colorado, Utah, Arizona, and ASU, the Big 12 became the conference with the most talked about, though far from the best, football program with the Buffs, a legitimate perennial contender in the Utes, and two flagship programs close to one of the largest media markets (Phoenix) in the country with the Wildcats and Sun Devils.

The ACC still has a two-time College Football Playoff champion in Clemson, another program that has a national championship in the last 15 years in FSU, and a school tied for the third most basketball championships all-time in UNC. Once those programs leave, though? The Big 12 will be the clear third best conference in the country (well) behind the SEC and Big Ten.

That will be especially true when the ACC starts accepting Group of Five schools to fill the holes those programs left behind, and the Big 12 takes Louisville, NC State, Pitt and/or GA Tech.